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Global Challenges Youth Music Contest

International Association for the Advancement of Innovative Approaches (IAAI), a Civil Society Organization based in Klagenfurt/Austria has invited young people from around the world to participate in Rio+20 conference (United Nations Conference on Sustainable Development by submitting music videos in the context of Rio+20 Global Youth Music Contest (GYMC)

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The response has been overwhelming! More than 300 songs have been submitted from more than 40 countries, more than 200.000 unique site visitors participated in online voting.

The Rio+20 GYMC winners of both categories (children: up to 15 years and youth: 15 – 30 years) won a trip to Rio and participated in several events and activities at Rio+20 thus energizing the official negotiations and contributing heartpower and hope to everybody who had a chance to meet them either in Rio or virtually through the many social media activities of Rio+20 GYMC (e.g. 6.000 likes on on facebook: &

See: for details.

Next round of GYMC is expected to be launched February 2015 in the context of 15/15/15 Rio+20 Voluntary Commitment implementation aiming at Communicating the new post2015 global agenda to a global audience by means of music; using youth focused narratives; generating momentum for the Paris 2015 climate change conference.

Intervention Logic:

  • Music – the universal language - as a tool for global community building, innovative science communication and global citizenship education; reducing complexity of global challenges/climate change in a way that ordinary people can relate to.
  • Establishing emotional connection between global citizens and long-term strategy of United Nations system (post2015 agenda, Paris2015 climate accord) and motivating everybody to act in a culture of shared global social responsibility for success of global post2015 agenda
  • Focus on young people, their social energy and openness for innovation.

Resources & Further Information:



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Rio+20 Global Youth Music Contest

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GloCha Cluster on UN, Innovation and Youth